What do you get when the world’s largest concert promotion company teams up with the biggest software company on the planet? A browser that gives you a free Nickelback song.
Fans who download a customized version of MS Internet Explorer 8 at www.ie8-nickelback.com will get exclusive access to a live version of the band’s “Something In Your Mind” along with those always popular “behind-the-scenes” videos of life on the road.
In addition to the Nickelback-enabled version of IE 8, Live Nation and Microsoft are also offering a Bamboozle-flavored browser. Located at www.ie8-thebamboozlefestival.com, the customized browser provides access to interviews from more than 50 Bamboozle bands, including All Time Low, 3OH!3 and We The Kings.
As you’ve probably guessed by now, IE 8 is a sponsor of Nickelback’s Dark Horse 2009 tour and Live Nation’s Bamboozle Music Festival. The LN/MS hookup demonstrates the flexibility of the IE 8 browser and how it can be customized to provide users with information such as ticket deals, onsale dates and promotions. You can bet there are more customized browsers waiting in the wings.
Click here for www.ie8-nickleback.com.
Click here for www.ie8-thebamboozlefestival.com.
Click here for Live Nation’s announcement.