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It Takes A Big Man To Help Little Kids Rock

Posted on Thursday October 1, 2009 at 10:01 AM Add |

Musician, author and E Street sax master Clarence Clemons – aka The Big Man – will become the first recipient of the “Big Man Of the Year Award” later this month during a special event in New York City.

Yes, we said “author.” Clemons has written a book – “Big Man: Real Life And Tall Tales” – the first book by an E Street member describing the inside story of what many have called (including Springsteen) “the world’s best bar band.” Co-written by Clemons’ friend Don Reo, “Big Man: Real Life And Tall Tales” arrives in stores Oct. 21.

Clemons will receive the inaugural “Big Man Of The Year” award one day after the book’s release on Oct. 22 during the “Right To Rock” benefit at NYC’s B.B. King’s Blues Club. Proceeds from the night’s event, which includes several performances by special guests yet to be named, will benefit “Little Kids Rock,” an organization that helps fund music education programs in public schools throughout the country by providing teachers with free musical instruments and training.

“More than 50 percent of kids who play an instrument go on to college, yet music education programs at the inner city public schools who need them most continue to be hit hard with budget cuts,” Clemons said. “Little Kids Rock has responded to this problem in a really big way and made a positive impact on the lives of literally thousands of low-income students who wouldn’t have otherwise had the opportunity. I strongly encourage those who are in a position to do so to support their cause and spread the word about this inspirational program.”

There will also be plenty of music biz bigwigs attending Clemons’ big night, including Fender Musical Instruments CEO Bill Mendello and Mary Luehrsen, director of government relations and public affairs for NAMM, which used to be known as National Association of Music Merchants.

Speaking of Fender, the night will also include an auction featuring the company’s famous guitars and signed by such folks as Eric Clapton, Elvis Costello, Phil Collins, Mark Knopfler, Chrissie Hynde, The Doobie Brothers and Ringo Starr.

Tickets for Right To Rock are on sale now. For more information, please click here for the Little Kids Rock Web site.


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