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TM Paperless Sales Top 1 Million Tix

11:01 AM, Wednesday 12/30/09 11 |   |

Ticketmaster’s paperless efforts in 2009 paid off, with more than 1 million fans using the system to purchase tickets to some of the top sporting events and concerts in the last year, the company said.

Among the artists availing themselves of the paperless ticketing platform were Miley Cyrus, Bruce Springsteen, Metallica, AC/DC, John Mayer, Nine Inch Nails and Tom Waits.

  • Miley Cyrus

    United Center, Chicago, Ill.
    October 27, 2009

    (Bobby Talamine / SkipTheDial.com)

    2 | 

Cyrus’ tour was the first 100 percent paperless arena tour, an endeavor that dramatically cut down on the rampant reselling that enraged parents and made headlines during her 2007 tour.

Paperless ticketing became popular among some college sports programs, including those of the University of Florida and Pennsylvania State University, and NBA franchises including the Phoenix Suns and San Antonio Spurs.


11 Comments leave a comment

  1. 137
    EastCoastRocker wrote:

    01:02 PM, Dec 30, 2009

    Not a fan of the paperless tickets.  I like my ticketstub as a souvenir of the event.

  2. 213
    monet2u wrote:

    01:03 PM, Dec 30, 2009

    I'm all about being GREEN, but I cannot sit by and let TM charge me $2.50 a tix to use my printer, my paper, and my ink. I'd rather them send my tix in the mail USPS for free. Plus I'm old school and I like having a hard tix for a keepsake. However, it's mostly about the fees with TM and I don't want to give them anymore money than I have to.

  3. 25
    sammyd wrote:

    01:48 PM, Dec 30, 2009

    I like the paper ticket,I have collected them since I started going to concerts in 1974(george harrison by the by)and I still want to collect a paper ticket.Even though it looks like hard plastic.So I hope the paper ticket will be around for us hardcore ticketers who keep the stubs and the paper crowd who could care less how there ticket is will get paper jams instead of the USPS delivering a paper ticket.

  4. 57
    clapton7 wrote:

    10:31 AM, Dec 31, 2009

    I do prefer an actual ticket, that way I can have a souvenir to keep, but at the same time, paperless tickets are a good way to keep scalpers away. So I guess it works both ways.

  5. 9
    likecats wrote:

    02:51 PM, Dec 31, 2009

    Is a paperless ticket the kind you print out at home, or do you just show up at the door with a confirm # and the credit card you used to buy it? I think it's the latter. Either way, I still like having a real ticket that I can keep as a souvenir.

  6. 57
    clapton7 wrote:

    10:21 AM, Jan 01, 2010

    It's the latter. You show up with the confirm # & credit card & you get in when you show it. But, if you bought more than one ticket, like say if you're with 2 other people, all 3 have to show up at the same time or they don't get in at all.

  7. 1
    moleman wrote:

    03:13 PM, Jan 02, 2010

    yeah paperless tickets sounds like a good  idea yeah what happens if u cannot make  it 2 da show ur screwed oh i am sorry u can resell them not 2 your buddy oh no cause you hafta show your id ,.and get this here is the kicker unless you sell them 2nd market through tm and tm only dont bellieve me check it out also check out the insurance that they sell 2 insure your tix if u cannot make its a scam spread the word go 2 there site if u do not believe me and forget about getting someone a tix present unless your going 2 the show or your using there credit card

  8. 1
    paladin wrote:

    02:14 AM, Jan 04, 2010

    Paperless tickets are a HORRIBLE idea for fans. Ask greedy Ticketmaster to name just one advantage they have for the ticket purchaser. THERE ISN'T ONE! For example, lets say tickets go on sale for your favorite artist months in advance. You purchase them and invite all your friends to go with you. Then, the night of the show you get sick and can't attend. Well, your friends don't go either because YOU have to show up with your ID and credit card and walk in the venue yourself or nobody gets in....and everybody has to arrive at the same time. One person gets stuck in traffic and you have to decide if you're gonna wait on them or leave them stuck outside.

    The exception to this rule was for Miley Cyrus, where you were had to present your card, but you weren't required to walk in. However, I counted 300 people in the problem line in my city. Many of them with small kids waiting outside on a cold evening and for what?

    Paperless tickets only help Ticketmaster control ALL ticket sales AND resales. They keep your ticket(you pay one service charge), then, if you relist it and it sells, you pay a second service charge, AND the buyer pays yet, a THIRD service charge.

    You say it helps eliminate scalping? HA

    IT MAKES TICKETMASTER THE SCALPER. WHY? Well, when they roll out 'Dynamic Pricing' in February they will raise prices based on demand. Let's say a new act has a show scheduled for $20 a person and demand is high. Ticketmaster holds back the rest of the tickets and then reprices them at $100 each. in other words, SCALPING!....with of course the difference being is now it's being done with NO customer service.  

  9. 193
    astan51 wrote:

    01:55 PM, Jan 04, 2010

    i love to keep my tickets and any ones i find i keep too.

    how is this paperless movement so green? i would think we (buyers) waste more paper with those full sheet tickets that we pay for and print ourselvs with our inks. plus if you got a "fan package deal" then the posters, laminate, shirt, stickers and other over valued junk is not going green.

    ticketmaster is just finding ways to pass the cost to customers as they have been. just like livenation.

  10. 1
    jase339 wrote:

    03:15 PM, Jan 04, 2010

    One thing I have learned over the years is to never trust this company.  They may say they are working for the fans, but they are not.  That is why ticket fees have steadily risen over the years to the point of no return.  This is just a new way for them to profit.  Their master plan is to make paperless widespread across all of their events.  If you need to transfer tickets to someone else because you cannot go, the only way possible to do so will be through their website and they will make you pay a fee to transfer.  So if you buy tickets as a gift, you will be charged just to give them to the recipient.  They don't want to publicize all of this yet because they want their merger with Livenation to pass first.  Right now they are just playing to the consumer in an effort to get the merger to pass.  Once the merger passes and they control the entertainment industry, they will be able to pull whatever they want and nobody will be able to do anything about it.  Artists won't have any leverage, fans won't have any leverage, promoters..  Nobody..  They will eliminate the competition and make everyone play by their rules.  It sucks, but it's inevitable if the merger goes through.

  11. 7
    Maroussia wrote:

    02:14 AM, Feb 19, 2010

    It will be great to watch San Antonio Spurs, i have bought tickets from

    ticketfront.com/.../San_Antonio_Spurs-tickets looking forward to it.