On Wednesday PLR IP Holdings, LLC, owners of Polaroid brand, announced a multi-year strategic partnership with the pop star, who is signing on as a creative director for a specialty line of Polaroid imaging products.
"I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects,” said Lady Gaga. “The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation –blending the iconic history of Polaroid and instant film with the digital era – and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it – finally, have a real job."
Gaga will discuss her new creative and business relationship with Polaroid during a special appearance today at the Polaroid booth at the 2010 Consumer Electronic Show (CES) in Las Vegas.
Who wants to bet she’s going to show up in a dress made out of Polaroid pictures?
“Lady Gaga's broad creative talents and the way she connects with her fans in her own, unique manner made her a natural choice for Polaroid,” said Stephen Miller, co-CEO of PLR IP Holdings. “Polaroid has had a special connection with its customers for years, we are delighted to be partnering with Lady Gaga to continue with that tradition and bring new and exciting products to the next generation."
New products by Lady Gaga and Polaroid will be available in retail stores starting in late 2010.
Lady Gaga is set to perform at the Grammy Awards Jan. 31 along with Pink, Green Day, Dave Matthews Band, Beyoncé, The Black Eyed Peas, Taylor Swift and Maxwell. She was nominated for five awards including Record of the Year (“Poker Face”), Album of the Year (The Fame), Song of The Year (“Poker Face”), Best Dance Recording (“Poker Face”) and Best Electronic/Dance Album (The Fame).