It’s no secret that many concert fans believe today’s ticket prices are too high, but a new survey provides some numbers for the issue, stating that almost three-quarters of adults are fed up with premium-priced ducats.
Rasmussen Reports says 70 percent of adults think concerts are priced too high, with only 35 percent saying they attended a concert in 2009. What’s more, 62 percent reported they had not attended a concert within the past year. Guess that leaves 3 percent still trying to remember whether they even went to a show.
How high is too high? The same survey reports 37 percent of adults are not willing to spend more than $25 per ticket, 35 percent will pay up to $50, 12 percent will go up $75 and 10 percent are comfortable with ticket prices exceeding $100.
The same survey found more women than men think ticket prices are too high.
And then there’s that 1 percent of those surveyed that think tickets are not priced high enough. Makes you wonder if Rasmussen might have surveyed a promoter or two.
When asked who they thought determined ticket prices, 42 percent said it was the artists, 21 percent thought venues controlled prices and 17 percent blamed ticket services.
Of course, price is relative and a $100, $200 or even a $300 ticket might seem like a drop in the ol’ bucket if you’re making the big bucks. Rasmussen says 50 percent of adults making over $100,000 attended at least one concert last year and that those under the half-century mark are slightly more likely to have gone to a show last year than their over-50 counterparts.
The Rasmussen Reports telephone survey interviewed 5,000 adults July 11-12 and claims to have a +/- 1.4 percent sampling error and a 95 percent level of confidence.
But we’re betting no one asked you. So we’ve broken it down into a very simple “how high is too high” poll embedded below.
For more information, click here for Rasmussen Reports.