Alex Pall and Drew Taggart were moderately successful artists on their own in 2012, but manager Adam Alpert recognized they could be much more than the sum of their parts when he put them together to form The Chainsmokers.
Charting their first single, “#Selfie,” in 2014 could have been considered a stroke of great luck, but their second single, “Roses,” did even better. Chainsmokers released an EP in October, and a third single, “Don’t Let Me Down,” reached the Top 5 on SoundScan’s current singles chart.
The Chainsmokers aren’t a conventional EDM act, relying on laptops and elaborate production. Pall and Taggart are performers, too, singing and playing instruments on top of their wildly danceable music.
And while some genre artists might prefer spending their time in the studio and doing occasional festival plays, The Chainsmokers has a team of no fewer than eight agents carefully plotting out a global touring strategy.
“We work on a seasonal, global strategy that has them in North America and Europe during spring and summer, and for instance, South America in winter,” CAA’s Mac Clark told Pollstar. “In addition, there’s radius clauses to be worked around, and we’re very mindful not to overplay the market.”
The Chainsmokers moved into the “large font” space on festival posters after “a perfect storm” of radio success, Clark said, and a fall headlining tour that sold out all but one date, including the 3,600-capacity Fillmore in Denver, 4,800-seat Shrine Expo Hall in Los Angeles, and 7,500-cap Pier 94 in New York.
Having just wrapped a Bonnaroo appearance, The Chainsmokers will be road warriors the rest of the summer and fall, and well into 2017, with a major tour support run to be announced, European tour and Jingle Ball appearances around the holidays.