The 18-stop road trip commences January 15 in El Paso, Texas, and visits prestigious venues including the Pantages Theatre in Los Angeles, The Aladdin Theatre in Las Vegas, NYC's Radio City Music Hall, and Boston's Opera House.
A few years ago, Martin was best known for shaking his bon-bon and living la vida loca. Now, he has refocused on a cross-cultural sound with his new album, Life. He has also become a high-profile humanitarian activist.
Martin has joined with a U.N.-affiliated migration organization to fight human trafficking, appearing in TV commercials and providing support through his nonprofit foundation, the Geneva-based International Organization for Migration.
"More than half of trafficking victims worldwide are children, forced into pornography, prostitution and labor servitude," the 33-year-old singer said. "Human trafficking is an unscrupulous market that generates around $10 billion annually."
The commercials, to begin airing next year in Colombia, will highlight the dangers trafficking poses to children.
Martin started the Ricky Martin Foundation about 10 years ago to help children in need. Its People for Children project has been active in anti-trafficking programs.