So much has happened in so little time.
Consider music promotion methods in the days of yore. Record labels pushed songs at radio stations, promoters hired kids to nail flyers on telephone poles announcing upcoming club shows, and songs on a major motion picture soundtrack almost guaranteed sacks of money. Sure, those are all still valid, but the Web has opened so many avenues of music promotion that you almost need a permanent GPS link to keep track of them.
Consider the Webcast, once used mostly for promoting little-known up-and-comers. Those early Webcast moments were often plagued by jerky video, poorly synced sound and intermittent breaks in connections, but music fans remained rooted to their computer screens like they were watching Uncle Milty. The picture might have been fuzzy, but viewers knew it was the start of something big.
And how big? A band from New Jersey that goes by the name of Bon Jovi will star in an event that surely emphasizes the "multi" in multimedia. On September 19th Bon Jovi will present songs from its new album, Have A Nice Day, when it's the first band to rock the newest music venue in New York City, the Nokia Theatre Times Square .
Subscription radio lovers will find the extravaganza on XM Satellite Radio, while those wanting that larger-than-life movie theatre experience – complete with hi-def picture and 5.1 sound – should look for the National CineMedia presentation available in 50 U.S. markets in movie houses belonging to Regal, United Artists, Edwards or the Georgia Theatre Company.
For the Webcast, click over to AOL.com
The multimedia event is a result of the band's involvement with Network LIVE, a newly formed joint venture between America Online, XM Satellite Radio and Anschutz Entertainment Group. AEG Live / Concerts West will be promoting Bon Jovi's upcoming fall tour.
But Bon Jovi isn't the only one utilizing the latest technology. Clips of the multi-headlining tour known as "Juntos En Concierto" (Together In Concert) starring Chayanne, Alejandro Fernandez and Marc Anthony are now accessible not through your computer but through your mobile phone.
Verizon Wireless and Clear Channel Entertainment Properties are the forces behind the project. The plan calls for making clips of selected shows available to Verizon Wireless subscribers who have also opted for Verizon's V Cast service. V Cast turns a cell phone into a media machine featuring videos, music and games. The clips will be available to subscribers for one week after the performance at no additional charge.
But when it comes to exploring new ways to deliver live music, you can't beat what the Gorillaz have cooked up for their fans.
Of course, the Gorillaz aren't like Bon Jovi or Chayanne. Heck, they're not even flesh and blood. They're cartoon characters, the creation of Blur's Damon Albarn and artist Jamie Hewlett.
And the venue isn't your typical concert hall. Instead, it's a virtual teen community called HabboHotel.com, where the actual human band members will communicate with fans through their cartoon personas.
Twenty-four fans will receive "backstage" passes allowing them to conduct private interviews with band members. Each tour stop will be at one of 12 different Habbo Hotel country Web sites.
Promoting live music has come a long way since those days before the World Wide Web when a 900 information line for a major tour was considered "hi-tech." Yet, what we've seen in the last 11 years is only the proverbial tip of the iceberg, and the only thing that's certain about the future is that it is uncertain.
Technology might seem predictable, but there was a time not so long ago when no one had ever dreamed of file-sharing, photo-snapping cell phones or music subscription services. Like the weather in certain climates, if you're not impressed with today's technology, wait a day.