Showbiz svengali Simon Fuller, the brains behind the Spice Girls, “American Idol” and “So You Think You Can Dance?,” is at it again. But this time he’s not content to stick with television.
Fuller announced yesterday that he’s launching a new cross-platform reality show called “If I Can Dream.” The new show will be distributed online via Hulu, over radio airwaves via Clear Channel stations and through social networking site MySpace.
The concept for the series involves viewers following the lives of five young hopefuls as they pursue their dreams of stardom in Hollywood.
MySpace will take point, acting as the portal for auditions via videos uploaded by applicants for the five spots. The show will also have a MySpace page that will allow fans to interact with each other, cast members and producers of the program.
Hulu will stream an “If I Can Dream” episode each week that strings highlights of each cast member’s experiences from the previous seven days into one coherent storyline.
Clear Channel is expected to promote the series on shows carried on its radio stations and through online and mobile devices.
Two other partners in the venture, Ford and PepsiCo, will both create marketing campaigns designed to draw viewers’ attention to the innovative program.
“If I Can Dream” is expected to debut early next year.
Thursday, December 17
Robin Thicke – “The Ellen DeGeneres Show”
Boyz II Men – “The Bonnie Hunt Show”
Josh Wolf, Matt Braunger, Jen Kirkman – “Chelsea Lately”
Matisyahu – “Late Show with David Letterman”
Mary J. Blige – “The Jay Leno Show”
Allison Iraheta – “Jimmy Kimmel Live!”
Boyz II Men – “Late Night with Jimmy Fallon”
Ray Romano, Mariah Carey – “Lopez Tonight”
Franz Ferdinand – “Last Call with Carson Daly”
Friday, December 18
Craig Ferguson – “The Ellen DeGeneres Show”
Foreigner – “The Tonight Show with Conan O’Brien”
Mary J. Blige – “Jimmy Kimmel Live!”
Ronnie Spector – “Late Night with Jimmy Fallon”
Ryan Stout, Whitney Cummings, Jo Koy – “Chelsea Lately”
Snoop Dogg – “Last Call with Carson Daly”