The minute-and-a-half long promo video at www.copenhell.dk has the man himself, flame red with spiky horns and wearing a trench coat, emerging from a Copenhagen subway. It continues with him taking a brief tour of the city and buying a hot dog from a food outlet near the harbour.
The clip doesn’t even mention a festival, dates, or the names of any acts but it’s caused a flurry of interest on the Internet.
“We haven’t said anything to the media but since the film went online we’ve been having calls asking what’s going on. There have been messages about it on so many sites,” says Jesper Chistensen of Live Nation Denmark, which is setting up Copenhell at the disused container ship building yard at B.W. Pladsen June 11-12.
“The film clip has been a great teaser and we’re hoping to build on it as we go on,” Chistensen explains, hopefully luring Danes into the temptation of a metal bash on the lines of the UK’s Download Festival, Sweden’s MetalTown or France’s Hellfest.
Although the huge industrial site, an appropriate setting for a metal festival, could probably accommodate a 15,000-capacity crowd, Chistensen says he’d be happy with half that number in the first year and build on that platform.
Click here for www.copenhell.dk.
COPENHELL - THE DEVIL MAY COME... from COPENHELL on Vimeo.