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Walmart Gets Into The Ticketing Biz

02:01 PM Friday 2/12/10 |   |

Live Nation Entertainment and Walmart have inked a deal that will allow Walmart shoppers to buy tickets to concerts, sports and other community events at around 500 stores in the coming months, chairman Irving Azoff said today at the NBA Technology Summit in Dallas.

"Walmart and Ticketmaster have entered into an agreement for selling event access in Walmart stores in select markets,” Azoff told a summit panel. “The system is in the process of rolling out to approximately 500 stores in the coming months, including major market cities such as Chicago and Los Angeles.

“Tickets can be purchased for community, sporting, and concert events with the help of Walmart associates at registers in the store Entertainment department. We look forward to sharing more information in the future about this partnership."

Azoff was on the Grassroots Digital panel, alongside Dave Alberga, Charles Barkley, Alan Cohen, Mark Cuban, Daniel Gilbert and Michael Sprague when he made his comments.

It’s not the first deal the LNE chairman has cut with the megastore chain. He’s obviously had some good luck with Walmart shoppers before, as Azoff engineered an exclusive arrangement for Walmart to be the sole outlet for sales of the Eagles’ Long Road Out Of Eden in 2008.

The experiment certainly worked. The album was the best-selling disc by a group that year.

Comments

  1. sunset wrote:

    09:26 AM, Feb 15, 2010

    I went to a walmart once but never again.  Not even to buy a concert ticket.

  2. ALCT_74 wrote:

    08:40 AM, Feb 15, 2010

    This seems like a weird partnership.  I could have seen this deal made with a nicer retailer such as Target or a nice grocery store chain, but Wal-Mart doesn't seem to be the type of place that would attract a lot of concert ticket buyers.  Where I live, the Publix grocery store chain features Ticketmaster kiosks and I'm aware that Trader Joe's locations do as well.  I would suspect that most of the Wal-Marts in my area don't have very many customers who attend concerts on a regular basis, so I wouldn't expect to see this feature offered at those particular stores.  Wal-Mart is known for their cheaper prices where consumers go to get good buys on groceries, music CDs, clothing, household items, etc., but I seriously doubt they'll be selling Live Nation concert tickets more cheaply.    

  3. rdjr1984 wrote:

    09:40 AM, Feb 13, 2010

    I work at a Wal-mart store, and your right rattusnorvegicus, the thriftiest of them are probably shoplifters, :) but I hear a lot of customers that come through my line talk about how they really would like to be able to purchase concert tickets and stuff like that at the store, so I think this is going to be a huge success and that they will be compelled to sell tickets at all Wal-marts within a year or two.

  4. Studebaker Hawk wrote:

    02:54 PM, Feb 12, 2010

     Most Walmart shoppers can't afford concert and sports events.The thriftiest of them are shoplifters.



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