Live Nation Entertainment and Walmart have inked a deal that will allow Walmart shoppers to buy tickets to concerts, sports and other community events at around 500 stores in the coming months, chairman Irving Azoff said today at the NBA Technology Summit in Dallas.
"Walmart and Ticketmaster have entered into an agreement for selling event access in Walmart stores in select markets,” Azoff told a summit panel. “The system is in the process of rolling out to approximately 500 stores in the coming months, including major market cities such as Chicago and Los Angeles.
“Tickets can be purchased for community, sporting, and concert events with the help of Walmart associates at registers in the store Entertainment department. We look forward to sharing more information in the future about this partnership."
Azoff was on the Grassroots Digital panel, alongside Dave Alberga, Charles Barkley, Alan Cohen, Mark Cuban, Daniel Gilbert and Michael Sprague when he made his comments.
It’s not the first deal the LNE chairman has cut with the megastore chain. He’s obviously had some good luck with Walmart shoppers before, as Azoff engineered an exclusive arrangement for Walmart to be the sole outlet for sales of the Eagles’ Long Road Out Of Eden in 2008.
The experiment certainly worked. The album was the best-selling disc by a group that year.