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A Piece Of The Rock (Sugar)

03:01 PM Monday 3/1/10 | |

The Pollstar office has been getting a kick out of a band called Rock Sugar. No, they’re not some silly YouTube train wreck. They’re superly, fantastically awesome and we’re trying to figure out who they are.

First of all, the definitions of “we” and “the office” tends to mean Joe the news editor sent out a link for a band to a couple coworkers. Some write back saying “they rock!” while others elect to disagree in silence and delete the message.

Anyway, we (*cough*) were first tipped to the band through a podcast called the “40 Year Old Boy,” where comedian Mike Schmidt gushed about Rock Sugar for a good 20 minutes. Who the heck are these guys?

It’s a mashup thing, and there are great mashup bands out there (The Bee Gees heavy metal cover band Tragedy comes to mind). But Rock Sugar has two unique things going for it – one, a singer named Jess Harnell who can mimic James Hetfield and Steve Perry in the same song and, two, a surprisingly professional music video and Web site.

Most of the time, these equal major label backing. Yet, their record is sold only through the Web site (it’s not even on iTunes) and there is no publicist to be found, and we don’t have any representation for agency or management in our system. And they only have one date on the books – in Elgin, Ill. And it appears their biggest press date was an interview with a reporter in Boise, Idaho.

What we DO know is the band is basically an L.A. outfit called Loud & Clear going in a new direction.

Hey, maybe they’ll call in and we can straighten it out.

Click here for the podcast where Mike Schmidt talks about Rock Sugar.

Click here for the Rock Sugar Web site.


  1. supergenius wrote:

    02:19 PM, Mar 05, 2010

    Hi there.

    Perhaps I can shed a little light onto this.  Rock Sugar IS basically Loud & Clear.  Jess Harnell, the lead singer is also one of the best voice over actors around, having appeared in the Simpsons, Finding Nemo and many other films and TV shows. Loud & Clear played a set at a melodic rock festival (Firefest) in Nottingham, England in October 2008 and performed "Don't Stop the Sandman" .  It was so well received that they have gone on to release it and produce more of the same.  There was a CD/ DVD release after Firefest called Loud & Clear, Louder than Ever and "Don't Stop the Sandman" is on that.  There is NO DJ, no sampling, no electronic wizardry.  These guys play it all.

  2. NunYoBusiness wrote:

    06:22 PM, Mar 04, 2010

    Check out Jess Harnell on IMDB he did the voice of wacco on Animaniacs, and one of the Transformers in the last two live action films. Also "You Shook Me Like A Virgin" is one killer mix of Madonna and AC/DC.

  3. foolishhrt wrote:

    03:21 PM, Mar 03, 2010

    if you want to get in touch with Jess, Johnny, Chuck or Alex, you need to email Angela:

    Media Requests go to angela@starfish-pr.com

  4. GonzoHST wrote:

    08:53 AM, Mar 03, 2010

    So now we need to get Mike Schmidt "The 40 Year Old Boy" a deal somehow! Comedy album anyone??? He has an awesome podcast, I don't know how he does such a long show all by himself, but it's hilarious. You can actually buy year one here www.mikeschmidtcomedy.com/store.asp

  5. Nobody wrote:

    09:30 AM, Mar 02, 2010

    A grand tradition going back at least as far as "Stairway to Gilligan's Island."  Let's give correct credit where credit is due. :)

  6. \m/etal queen wrote:

    09:14 AM, Mar 02, 2010

    love what they have done to classic 80's tunes, totally works and sounds good.

  7. Toitle wrote:

    07:25 AM, Mar 02, 2010

    Something to make listening to these guys even more amazing if that is possible...as it says in the liner notes on the album "Each and evert note sung and played on the album was sung and played by Rock Sugar".  That means no sampling, no DJ mixes, no Nutrasweet or Splenda.  This is 100% pure Rock Sugar.

  8. DJimiO wrote:

    05:02 PM, Mar 01, 2010

    Love it, love it, love it! Great find Joe. Who would ever have thought DJ's mixing songs together would lead to metal/pop mashups? I can see it now, the all-metal episode of "Glee." Can't wait to find out more about these guys.

  9. jakthe3rd wrote:

    04:56 PM, Mar 01, 2010

    I may just be an aging metalhead, but i really do like these guys. I hate it when people use the word "cheesy",but. the genre is truly "covered". I've only known about rock sugar for a couple of weeks, and i have to say i'm a fan. In these troubled times it is good to be able to smile  and rock out to some straight forward fun!

  10. windsofmarch wrote:

    04:28 PM, Mar 01, 2010

    I bought their cd a couple weeks ago and love it.

Artists Mentioned in this article