Heineken plans to help keep fans cool this summer with “Heineken Inspire,” a series of invitation-only events featuring performances from a variety of artists and DJs including Cold War Kids, The Hold Steady, Matt and Kim and DJ Jazzy Jeff.
Before we give away any more details, let’s get the legal stuff out of the way – because brews are involved, the events are limited to fans who are over 21. The shows are also exclusively available to U.S. residents.
“Heineken Inspire” is a four-city tour that features two days and four shows in each city.
The fun begins May 21 and 22 at the Design District in Miami. Friday’s 3 p.m. show features DJ Irie with the 9 p.m. show featuring sets by DJ Chad Hugo, Cold War Kids and The Hold Steady. On Saturday at 2 p.m. fans will be treated to performances by Fabolous, DJ Irie and Wale followed by a 9 p.m. event with MezclaSonic DJs and Tito El Bambino.
The tour then moves on to Chicago June 25-26 with sets by DJ Jazzy Jeff, Los Babasonicos, MezclaSonic DJs, D-Nice, J.Cole, Ryan Leslie, Cold War Kids, Matt and Kim and DJ Vice.
The Big Apple is hosting the party July 30-31 with entertainment provided by A-Trak, Cold War Kids, Rogue Wave and DJ Vice. D-Nice is also coming to New York along with J. Cole, Wale, Tito El Bambino and MezclaSonic DJs.
“Heineken Inspire” wraps up in Los Angeles Aug. 27-28 with sets by DJ Jazzy Jeff, Los Babsonicos, MezclaSonic DJs, D-Nice, Ryan Leslie, Fabolous, The Hold Steady, Joel Madden and Rogue Wave.
Although the shows are invitation-only, it’s not too difficult to snag an invite. If you’d like to hang with Heineken, simply log onto Facebook and check out the Dutch brewing company’s page. Become a fan of Heineken and click on the “Inspire USA” tab. A link in the middle of the page will direct you to sign up for your tickets, with a note that tickets are on a “first come, first served” basis. Heineken is currently taking reservations for the Miami shows.
“We're excited to host an eclectic mix of top-notch, exclusive events this summer," said Shane Hoyne, Senior Brand Director, Heineken USA. "Between the hot talent line-up, DJ's, and other on-site experiences, we've created something truly remarkable."
In addition to an afternoon and evening of great music, the “Heineken Inspire” events will also feature a tasting area where fans can enjoy Heineken or Heineken Light on Draught and learn how to pour the perfect pint. Fender will also offer attendees a free guitar lesson. In between sets fans can check out the Heineken Heritage interactive exhibit by playing tennis, rocking out to their favorite songs or downloading the Heineken USA-sponsored Taxi Magic App.
Click here for Heineken’s Facebook page.