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Arthur Ashe Kids’ Day Welcomes Jonas Brothers, Demi Lovato

12:01 PM Tuesday 7/13/10 |   |

The 15th annual Arthur Ashe Kids’ Day is set for August 28 at the USTA Billie Jean King National Tennis Center in Flushing, N.Y., combining tennis stars, music and most importantly of all, fun.

Presented by energy company Hess and hosted by singer Adrienne Bailon and TV personality Quddus, Arthur Ashe Kids’ Day includes appearances by some of the tennis world’s top players, including Rafael Nadal, Andy Roddick, Kim Clijsters and Novak Djokovic, as well as folks like Nick Cannon and plenty of music.

From 9:30 a.m. to 1 p.m. the place will be alive with free tennis games and attractions throughout the Tennis Center grounds with music provided by Allstar Weekend, School Gyrls and Alexis Jordan on the Hess Get Pumped Up Festival Stage. Other attractions include interactive activities like the Hess Express Obstacle Course where kids can test their agility, balance, running and tennis skills and “QuickStart Tennis” designed to introduce children to the game via specialized equipment, shorter court dimensions and modified scoring.

Beginning at 1 p.m. and running through 4 p.m. the focus switches to the Arthur Ashe Stadium for exhibition matches and skills competitions with the pros plus those promised musical performances by Jonas Brothers and Demi Lovato.

  • Demi Lovato

    ABC's "Good Morning America," New York City
    April 21, 2010

    (AP Photo)

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The Jonas Brothers and Demi Lovato are the only performers to return to Kids Day. In fact, this year marks the third time the Jonas Brothers have played the event, having appeared in 2005 on the Hess Get Pumped Up Festival Stage on the National Center Grounds before performing in Arthur Ashe Stadium in 2007. Lovato appeared at the stadium one year later. Past Kids’ Day performers include Britney Spears, Justin Bieber, Rihanna, Jordin Sparks, Jessica Simpson, Backstreet Boys and Hanson.

CBS is covering Arthur Ashe Kids’ Day and will present a special program one day later on Sunday, Aug. 29 from 12 p.m. to 1:30 p.m. But 90 minutes is way too short to showcase all the attractions, tennis exhibitions and entertainment packed into Kids’ Day and you really need to be there in the flesh to appreciate the scope and depth of the event. Plus, kids 12-and-under with stadium show tickets will receive a free Kids’ Day hat from USTA and Hess as long as supplies last. Try doing that with the CBS telecast.

Which brings us to the ticket situation. Stadium show tickets are on sale now with general admission promenade tickets going for $10 and loge tickets priced at $20.

“We have seen some of the biggest names in tennis and entertainment on the court during Arthur Ashe Kids’ Day presented by Hess,” USTA Chief Marketing Officer Harlan Stone said. “Our 15th year will be no different, and this day of excitement and fun for kids and families, will again honor a great humanitarian and icon of our sport.”

For more information, click here for Arthur Ashe Kids’ Day at USOpen.org.


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