Average Ticket Prices
Pretty Lights $36.87      Cut Copy $27.68      Blake Shelton $51.39      Queens Of The Stone Age $44.48      Pat Metheny Unity Group $59.24      Badfish - Trib. to Sublime $17.63      Drive-By Truckers $27.41      Fitz And The Tantrums $25.21      Paramore $38.20      Old Crow Medicine Show $36.39      J.J. Grey & Mofro $27.72      Steely Dan $90.11      Neutral Milk Hotel $35.62      Bill Cosby $58.31      Zoso - The Ultimate Led Zeppelin Experience $15.89      Disclosure $27.15      Break Science $16.80      Macklemore & Ryan Lewis $40.10      Lotus $25.20      Kirko Bangz $22.78      Tommy Emmanuel $39.03      Bun B $22.51      Michael Bublé $85.07      The Polish Ambassador $16.64      Reverend Horton Heat $21.51      John Legend $67.37      Chris Tomlin $28.31      Lindsey Stirling $28.95      Celtic Woman $57.81      Brantley Gilbert $30.86      Imagine Dragons $38.57      Randy Rogers Band $23.78      Kings Of Leon $54.48      Brett Kissel $24.13      Neon Trees $22.62      G-Eazy $18.33      Il Divo $67.71      The Devil Makes Three $20.25      Zeds Dead $32.73      Elton John $111.62      Get The Led Out - The American Led Zeppelin $28.21      Darius Rucker $41.57      Killswitch Engage $35.71      Trombone Shorty & Orleans Avenue $33.22      George Thorogood & The Destroyers $48.77      Backstreet Boys $49.34      Steve Earle $44.74      Kari Jobe $26.19      The Expendables $17.38      Keb' Mo' $43.96      
See all average ticket prices

Identity’s ‘Road To Ultra’

02:01 PM Friday 5/20/11 |   |

The new traveling electronic music festival called “Identity” goes the synergy route by joining forces with Miami’s Ultra Music Festival for cross-promotion fun.

While today’s announcement didn’t mention additional artists, new dates or revised locations, it gives you a peek behind the curtain to see how the sausage is made.

Presented by Skullcandy and billed as the “first-ever touring electronic-only music festival to visit major amphitheatres,” Identity launches near Indianapolis in Noblesville, Ind., at the Verizon Wireless Music Center August 11. Artists include headliner Kaskade along with Pretty Lights, Rusko, Disco Biscuits, DJ Shadow, Skrillex and more. Steve Aoki headlines the Dim Mak stage.

  • Kaskade

    Ultra Music Festival, Bicentennial Park, Miami, Fla.
    March 26, 2010

    (John Davisson)

    | 

Yes, that’s right. Dim Mak as in Dim Mak Records & Touring/Events, the company launched by Aoki in 1996 when he was a student at University of California Santa Barbara. While Aoki’s name was included in the original lineup announcement, the addition of Dim Mak is a recent development.

“The lineup for the festival is amazing and I’m excited to have a Dim Mak stage on the Identity tour,” Aoki said in a statement. “We have done festival stages mainly outside of America and this will be a crucial tour for Dim Mak to be traveling across over 20 cities in the U.S.”

Regarding the newly created connection between Identity and the Ultra Music Festival, Identity organizers are saying the alliance will result in a “Road To Ultra Tour” cross marketing and promotional campaign.

“The association between Identity and Ultra Music Festival ensures fans will have the ultimate festival experience of the highest production caliber,” said Identity producer John Reese of Synergy Global Entertainment. Ultra is scheduled for March 23-25.

While details of the Identity/Ultra partnership weren’t revealed, it appears Ultra will be lending some of its expertise to the new festival. Ultra founder Russell Faibisch said the destination festival is “really excited to work” with Identity and that he and his people are “happy to bring along over a decade of festival production experience.”

For more information, click here for the Identity website.


Comments