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Outside Lands Fest About More Than Music

06:01 AM Saturday 8/13/11 |   |

Outside Lands Music & Arts Festival has acts like the Grammy-winning Arcade Fire and Muse as headliners, but co-promoter Rick Farman is just as excited about another attraction at the three-day event – its culinary delights.

“People (are) talking about what they’re going to eat and going to drink ... almost as much as what they’re going to see or hear music-wise,” he said about the event, which starts Friday and wraps up Sunday.

  • Al Green

    Outside Lands 2010, Golden Gate Park, San Francisco, Calif.
    August 15, 2010

    (Marcy Guiragossian)

    | 

Outside Lands, now in its fifth year, this year features acts including Erykah Badu, John Fogerty, the Arctic Monkeys and dozens more. Since its inception, the festival has played up its San Francisco food-and-wine connections. Its “Taste of the Bay” lineup includes numerous local eateries, and it also has a separate wine component.

“It was very much a part of the original plan of the event, to really incorporate some specific aspects of the Bay area culture into the event, and food and wine were two of those top things that we focused on right off the bat,” said Farman, whose Superfly Presents is one of the two promoters of Outside Lands.

“But that said, it certainly has grown each year, and this year, sort of the vision that we had first set out for the festival has really culminated."

  • Thomas Mars of Phoenix

    Outside Lands 2010, Golden Gate Park, San Francisco, Calif.
    August 15, 2010

    (Marcy Guiragossian)

    | 

Many music festivals incorporate art, food and other elements to enhance the event. Superfly Presents also puts on Bonnaroo Music Festival in Manchester, Tenn., which also has film, comedy and other attractions.

Farman said Outside Lands was inspired by New Orleans Jazz & Heritage Festival, which incorporates that city’s famous food fare into the festival.

“We really looked to that in some ways as a mode – how could we create an event that expressed the culture of the Bay area? So I think it is something certainly festivals in general can offer music fans other than something beyond (the) music experience,” he said.


Comments

  1. DeltaSigChi4 wrote:

    11:59 PM, Aug 15, 2011

    The mouse that is unalive was quite underwhelming, in my opinion. Everyone has their own. Third time seeing him and I was not impressed. Lights do not make a good deejay.

    The food was good, but it has a ways to go to even get close to Jazz fest. Also, did Supafly import some of the dust from Bonnaroo specifically to San Francisco for this festival? Seemed like it. Throw some goddamn water down so that festival goers are not blowing dirt out of their noses for days. Thanks.

    E

  2. Evster wrote:

    11:12 AM, Aug 15, 2011

    Spending day recovering from this fest. Deadmau5 was just the cherry on the top of an unbelievable weekend.