South Carolina-based ZooJamTM Promotions was the host of the poorly attended Little Rock ZooJam concert Oct. 2 featuring Keith, Sara Evans, Eric Church and Diamond Rio at War Memorial Golf Course.
In a statement, ZooJam owners Roger Reeder and Eyren Mills said the company is settling up with everyone concerned despite media reports the company doesn’t have the funds to do so, according to the Arkansas Times.
“ZooJamTM Promotions, LLC, announced [Oct. 10] that it has compensated and met all contractual obligations to the local food and beverage vendors involved in the 1st Annual Little Rock ZooJam,” the Times said. “The Arkansas Zoological Foundation has received in full their 25 [percent] of gross alcohol sales payment, Payment arrangements are being made with any contractors who may have remaining balances.
“Beginning October 2, 2011, ZooJamTM Promotions has been working non-stop to ensure these obligations were fulfilled. At no time was there any intention to avoid contact or default on our debts. The poor attendance was a shocking disappointment, completely unexpected and inexplicable by entertainment industry insiders.”
Despite the strong lineup, the concert reportedly attracted between 2,000 and 3,000 attendees, with tickets priced between $50 and $85, instead of the projected 10,000 to 20,000.
Little Rock Zoo spokeswoman Susan Altrui told the Times officials did receive a payment of $4,000 Oct. 6. The payment fulfills the state requirement that an applicant granted a single-day liquor license must donate 25 percent of gross alcohol sales to a nonprofit.
This wasn’t the first time the promoters had worked with the city organizing an event.
Altrui previously told the Arkansas Democrat Gazette that ZooJam Promotions worked with the city and the zoo on the 2010 Boo At The Zoo Halloween event with positive results, saying the zoo “more than doubled” revenue from the previous year.