Live Nation has entered into an alliance with Hertz Corporation, with the rental car company offering concertgoers special services and Hertz getting prominent placement at 75 Live Nation venues.
Through Ticketmaster.com and LiveNation.com, Hertz will offer ticketbuyers car rental with access to VIP parking at the concert venue.
Hertz execs have said they are actively pursuing the 25-and-under market.
Meanwhile, Hertz Equipment Rental will be Live Nation’s official equipment provider, supporting stage activities for many of LN’s productions.
Fitz & The Tantrums is on board for the rollout – Hertz customers have a chance to see the band and go backstage for an online interview.