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The Most Honest Cancellation Notice … Ever?

02:01 PM Tuesday 12/20/11 | |

Gwar has canceled its 2012 Europe tour. Of course, as in all things Gwar, the way the band announced the bad news is worth mentioning as well.

  • Gwar

    House Of Blues, Chicago, Ill.
    October 31, 2011

    (Brigette Sullivan / OuterFocusPhotos.com)


\What’s notable about Gwar’s announcement is that the band didn’t blame the canceled journey on “scheduling conflicts,” “production issues” or even the ever poplar “exhaustion” excuse.

Instead, the group didn’t mince words and was totally up front with its fans.

From Gwar publicist John Freeman of Freeman Promotions:

“The European leg of Gwar’s ‘Return of The World Maggot’ tour, scheduled to kick off in January 2012 has been canceled after several promoters pulled the plug on shows, citing poor ticket sales.”

Freeman also included a few words from Gwar spokesman David Brockie who provided a very honest assessment of the situation.

“Several of the promoters were alarmed by the low ticket sales, and they decided to start pulling the plug on shows,” Brockie said. “It got to the point where we had lost so many shows that we simply could not afford to do the tour.”

It’s not often that a band admits that poor ticket sales resulted in canceling a tour. That’s usually heard in off-the-record whispers while some poor public relations flak has to make up an excuse, like saying the drummer is “emotionally drained” or that a schedule plotted out more than a year earlier suddenly has “logistic problems.” So hats off to the Gwar press machine for honesty. Something way too rare in today’s world.

But today’s cancellation news also came with something fun to look at – a video of Gwar members Oderus and Balsac appearing on MTV’s “Next Movie” to review Steven Spielberg’s new flick, “War Horse.” Enjoy.


  1. DeltaSigChi4 wrote:

    02:31 PM, Dec 20, 2011

    Tour the U.S. West Coast please. Perfect holiday concert imo.


  2. nate801 wrote:

    02:09 PM, Dec 20, 2011

    Gwar is very loyal to their fans.. The announcement isn't surprising at all. Their commitment and top notch shows are the reasons fans keep going back to see them. It would be nice to see more bands with the same commitment as Gwar.

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