Live Nation reportedly locked down one-fifth of all available seats in Jersey for paperless transactions, leading to more than 60 percent fewer ducats up for grabs on StubHub.
LN CEO Michael Rapino called the move “an interesting test,” according to Bloomberg News.
“With paperless, the lack of availability at secondary sites is staggering,” Rapino said. “Where we use paperless, the results have been spectacular. Paperless is an artist-friendly tool.”
LN noted StubHub listed 131 tickets for April 3-4 shows at the Izod Center in East Rutherford, N.J., Bloomberg reported, compared with the 355 tickets the company listed for April 6-9 shows at Madison Square Garden in New York, where restricted paperless tickets are illegal.
John Mayer is another artist who will embrace paperless ticketing for an upcoming outing. According to his website, many venues on the tour will use strictly paperless ticketing for all seats and tickets resold via TM’s TicketExchange will be capped at 20 percent above face value.