When Roger Waters constructs his biggest “Wall” ever in Quebec this weekend, global human rights organization Amnesty International will use fans and social media to transmit a message throughout the world.
Performing The Wall for almost two years, Waters’ last show on the current tour is July 21 at Quebec City’s Plains Of Abraham. To commemorate the final stop, Waters is presenting the tour’s biggest “Wall” – more than 800 feet across and outfitted with a groundbreaking surround-sound system and packed with additional lighting and pyrotechnics. Sure to be the mother of all walls, it’s a fitting end to a magnificent tour and is expected to draw more than 70,000 fans.
The tour’s final stop will also serve as an avenue for Amnesty International to transmit a special message. By using RFID wristbands in place of tickets to gain entry to the concert, the plan calls for fans to use those wristbands to log into their Facebook accounts. Amnesty International will then transmit a message to those wristbands, which in turn will relay it to the world via the fans’ Facebook accounts.
Amnesty International is predicting the message will go viral, spreading across the globe as it raises awareness about the 50-year-old organization and its constant battle in support of human rights.
Amnesty International says this will be the first-ever campaign using RFID technology. Chances are it won’t be the last.
For more information, click here for Roger Waters’ website and here for Amnesty International’s Internet HQ.