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StubHub & The ‘12-12-12’ Sandy Benefit Concert

04:01 PM Tuesday 12/4/12 |   |

As soon as tickets went on sale Monday for the “12-12-12” Hurricane Sandy benefit concert, it was inevitable that there would quickly be listings on secondary ticketing sties. Are scalpers just taking advantage of victims’ woes? Or are they actually helping the cause?

The Dec. 12 show at New York City Madison Square Garden features Paul McCartney, Kanye West, Eric Clapton, Coldplay’s Chris Martin, The Who, Bruce Springsteen & the E Street Band, Roger Waters, Billy Joel, Alicia Keys, Dave Grohl, Eddie Vedder and Bon Jovi.

All proceeds from “12-12-12” go to the Robin Hood Relief Fund, which is providing resources to local organizations helping victims in the regions hardest hit by Hurricane Sandy.

A Wall Street Journal article posted online Dec. 4 describes how many fans are using Twitter and Facebook to complain about not getting tickets and blame scalpers for being greedy.

As of the time of this post, there were no tickets available via Ticketmaster, which has agreed to waive its ticket service charges. The tickets were originally priced at $150 to $500 for promenade 200 level seating, $150 to $2,500 for promenade 100 level seating, and $750 to $2,500 for floor seating.

The Robin Hood Foundation is handling VIP packages.

Another company that has agreed to forgo profits in the name of charity is StubHub. A Nov. 28 announcement from StubHub says it is donating its profits to the Robin Hood Relief Fund.

“StubHub will not profit from any ticket sales to the event. … We choose to partner with the Robin Hood Relief Fund for this event rather than remove ticket listings, which would turn fans and relief dollars away.”

The announcement added that it is providing sellers the option to donate proceeds from “12-12-12” tickets sold to nonprofit organizations helping Hurricane Sandy victims such as Robin Hood Relief Fund, the American Red Cross, Save the Children, the Humane Society of the United States and the Salvation Army.

(Whether or not the sellers are actually going to do this is another matter altogether.)

The Wall Street Journal pointed out an interesting comment, which was posted on the public event Facebook page for 12-12-12 yesterday, that has gotten a huge response for defending StubHub and scalpers.

“I don’t think you all understand how this works,” a Facebook user named Ryan Cohen wrote.

“Step 1: everyone buys tickets through Ticketmaster, brokers included. All of that money goes to Sandy victims.

“Step 2: some people who bought tickets on Ticketmaster choose to re-sell on Stubhub for profit. Stubhub takes a portion of that profit – the portion they would usually keep for themselves – and gives it to Sandy victims as well.

“So, in reality, this is the one instance where scalpers and Stubhub are actually leading to MORE money being given to the charity, rather than having money be taken away. This is why Stubhub is donating the profits. It’s funny, because the more these tickets are scalped, the more money goes to the victims.”

Cohen added that people could blame Robin Hood Foundation for not offering more VIP packages, which would increase the funds donated to victims.

A call to the Robin Hood Foundation directs fans who are inquiring about VIP packages above $100,000 to contact satti@robinhood.org. As for all other tickets, fans should continue to check the event’s website at 121212concert.org, for information.

What kind of tickets can you get on StubHub? As of the time of this post, the cheapest tickets available are priced at $490. You can choose between section 200 / Level 208 / row 11 / seat 5 or section 200 / Level 221 / row 17 / seats 19-20.

Or maybe you have $48,915 to spend on seats in section Floor B / row 10.


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