"Weird Al” Yankovic has a September date in Providence, R.I. thanks to the efforts of a 9-year-old talent buyer.
Ava Milukas helped her mom get a “Weird Al” Yankovic date for the Providence Performing Arts Center and gets dubbed the “Youngest Concert Booker Ever.”
Admittedly that’s a bit of a stretch, but unique tactics used to bring artists to venues should be commended. In this case, Kelly Milukas, the booking contact for the Providence Performing Arts Center, recruited the help of her daughter Ava to get Yankovic to play the building.
When Yankovic's previous tour came to Rhode Island, Milukas lost out to another facility in the market. This year, Milukas tried a different tactic.
Turns out, “Weird Al” resonates with more than just graying Generation X’ers. Ava was enthusiastic to get Yankovic to the building.
“Ava would say, ‘Mom, I’m telling you, if you book Weird Al, you’re gonna sell out,’” Milukas told Pollstar. “What a surprise to find out that ‘Weird Al’ was touching the lives of 8- and 9-year-olds.” She added that when she told the executives of CID Entertainment, which sets up the VIP packages for shows, they were just as surprised.
So, as far as Milukas was concerned, the next step was to figure out how to communicate this to Yankovic’s agent, Brad Goodman of WME. She sent him screen captures of her personal message conversations with her daughter.
“Hey Mom! How is the Weird Al Yankovic thing going?” Ava would ask. “Going good. The agent asked me last week what markets (cities) around us conflict with Providence and PPAC. Do you understand what that means?”
Milukas explained radius clauses to her daughter and sent the conversations to Goodman.
“Brad said, ‘Kelly, this is the most brilliant pitch I’ve ever seen,’” Milukas said. Eventually he apparently told her that there was no way Yankovic would be traveling through the area without Ava seeing the show (it didn’t hurt that Goodman has a daughter named Ava, too).
Kelly also posted the screen shots on Facebook, and friends of many different decades responded with enthusiasm about the upcoming show.
“It was such a cool way to encounter relevance over many generations that was kind of unexpected,” Milukas said.