Beatport And Twitch Announce Livestreaming Partnership

Beatport and Twitch have entered into a livestreaming partnership
– Beatport and Twitch have entered into a livestreaming partnership

Beatport and Twitch are going to deliver a weekly program of exclusive content on Beatport’s official Twitch channel, showcasing a selection of artists, labels and collectives from the global DJ and producer community.

Some of the content Beatport has been streaming via Twitch recently includes a 36-hour livestream fundraiser called ReConnect, which supported COVID-19 Relief and the Beirut explosion, as well as individual EP album release streams from the likes of Charlotte de Witte and Amelie Lens, plus festival partnerships with Glastonbury, Movement Detroit, Junction 2, CRSSD and Creamfields.
While these larger festival partnerships and ReConnect events will continue, the creative teams at Beatport will now also produce “several weekly show formats showcasing some of the best talent in electronic music,” for Beatport’s Twitch channel, according to a press release.
A centerpiece of the program will be called “The Residency.”
Each month on Thursday nights, a different artist will host their own residency and curate each session fitting their vision. 
Artists such as Maya Jane Coles, Eats Everything, Kerri Chandler, Nastia, WhoMadeWho and SAMA’ ABDULHADI are slated for residencies over the next few months.
Palestinean DJ and producer, SAMA’ ABDULHADI said, “I thought I had left streaming from the bedroom behind me but it’s been humbling to go back to basics. I’m hugely grateful to Beatport and Twitch for giving me this residency to further the cause of musicians from the Middle East and beyond.”
“Sunday evenings will be given to electronic music collectives around the world such as Boko! Boko! (London), Dome of Doom (Los Angeles), HE.SHE.THEY (London) and No Shade (Berlin) to showcase a diverse program of producers, DJs, promoters, and other talented artists who feed the inspiration for club nights, festivals, labels, technological innovation, and fashion,” the announcement continues.
Charlotte de Witte
– Charlotte de Witte
Performing on Gravensteen Castle in Ghent, Belgium.

Beatport CEO Robb McDaniels commented, “We have seen firsthand how live streams are playing a crucial role in nurturing the dance music community during the pandemic, with millions of fans watching our events on a regular basis.

“We have learned that in addition to big global events, dance music fans are interested in expertly curated and hyper-local live streams as well.  That is why we are committed to focusing a large portion of our live stream takeovers from local collectives who are absolutely essential to nightlife culture globally, and now more than ever, need visibility during the global pandemic.” 
Other content on Beatport’s Twitch channel will include HYPE, which focuses on independent labels, the lifeblood of Beatport, and their diverse rosters.
Will Farrell-Green, head of music content at Twitch, said that, Beatport had been a key part of Twitch’s music growth over the past couple of years.
“When events all moved to virtual this year, Beatport was one of the first to accelerate their programming on Twitch. We’re thrilled to expand this partnership to continue connecting this group of avid electronic music fans globally,” Farrell-Green concluded.
Beatport’s official channel on Twitch has over 140,000 followers, and amassed more than 48 million views and 221 million minutes watched, by the company’s own admission.