Beckon Entertainment And Romeo Entertainment Group Form BERO Entertainment Group

– BERO Entertainment
RJ Romeo and Nick Kulb

Beckon Entertainment and Romeo Entertainment Group announced the formation of BERO Entertainment Group earlier this week.

The new joint venture “is a full-service live event entertainment agency focused on providing first-class and elite live event experiences,” according to a press release. BERO will handle several types of programming, from corporate and private events to conferences to large-scale festivals.

“Teaming up with Beckon is a natural way for REG to expand our presence into the festival management, corporate and private event areas,” said Romeo Entertainment Group president R.J. Romeo, who received the Academy of Country Music’s Don Romeo Talent Buyer of the Year award in 2018, in a statement. “[Beckon Entertainment president] Nick [Kulb] and I have worked on several projects together and we complement each other’s skill sets. Nick’s knowledge of operations and logistics is unparalleled in the live event space. 

“By combining our unique talents we can offer clients a full service solution for all of their event needs,” Romeo continued. “We book a lot of shows and Beckon works with a lot of production vendors. We know what things should cost and we can guarantee that we can help save corporate and private clients money over their existing event service providers who might only do a handful of shows per year.” Romeo’s experience includes buying for and providing other services for fairs, festivals, casinos, working with artists across all genres.  He received the 2018 IEBA Fair Buyer of the Year Award as well.

Kulb was also enthusiastic about the partnership, explaining in a statement that “REG’s reputation as a premiere talent buyer and concert producer made them a natural fit for Beckon” and that “together, we can offer a wide variety of services including booking artists and production services such as audio, lighting, video, logistics and operations, making this a one-stop service provider for talent buyers and live productions of all sizes.”

Kulb’s experience includes 19 years in the music and live event industries, specializing in logistics and production, major festival management, operations, and talent acquisition. Kulb manages dozens of clients, working hand-in-hand with Beckon’s strategic partners in the development process of new festivals and large-scale events. Kulb focuses heavily on the private events of Beckon’s corporate partners and clients and has developed sponsorship and advertising deals with companies such as Apple / iTunes, Sony, Disney, General Motors, Pepsi and the United States military.

BERO will also offer a multitude of other services, including hiring event security, medical staff and general labor; coordinating catering and shuttle buses; and providing in-house counsel.