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CTS Eventim Enters Into Ticketing Partnership With Austria’s Federal Theatres Group
DIETER NAGL/AFP via Getty ImagesDIETER NAGL/AFP via Getty Images – A general view of Vienna State Opera’s auditorium.
The picture, showing a painting by British artist David Hockney, was taken Nov. 20, 2012.
CTS Eventim and Österreichische Bundestheater, the federal umbrella group for Austria’s theaters, have signed a ticketing agreement, by which JetTicket, a subsidiary of CTS Eventim, will handle all of the group’s ticketing from the 2022/2023 season.
Austria’s Federal Theatres Group comprises the Burgtheater, Akademietheater, Wiener Staatsoper, and Volksoper in Vienna. CTS Eventim’s JetTicket won the contract against an international field of competitors in a tender.
Deciding factors included “the strategic security of having an international partner and innovative sales tools that can be adapted to changing needs,” according to the group, which aims to place greater focus on customers and innovation going forward.
Prior to the coronavirus crisis, Austrian Federal Theatres welcomed around 1.3 million visitors and generated revenue of around €57 million ($67 million) annually.
The group’s managing director Christian Kircher commented, “The results confirm that the decision to put the contract out to tender was the right one from a strategic and economic point of view. Following the opening of the new Federal Theatre box offices in the foyer of the Wiener Staatsoper, this is another sign of the change in our corporate culture toward a stronger focus on customer service, innovation and commercial viability.”
Alexander Ruoff, COO at CTS EVENTIM, added, “We are delighted to count Austrian Federal Theatres, another world-renowned opera and theatre group, among our customers. We see this as evidence of the strength and innovation of the jetticket 2021 theatre ticketing solution, which is based on EVENTIM.Inhouse, the leading software in Europe.”
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