ILMC Launches Brand To Address Conversion Of Live And Tech

On board ILMC's new PULSE brand.
 – On board ILMC’s new PULSE brand.
From left: Paradigm agent Mike Malak and digital expert Yvan Boudillet.

The International Live Music Conference (ILMC) has launched a new platform, dubbed PULSE, that sits “at the intersection of technology and live events.”

According to the announcement, the new brand is “a collaboration with senior booking agent Mike Malak (Paradigm) and digital entertainment expert Yvan Boudillet (TheLynk).”
The first PULSE event will take place as part of this year’s ILMC. March 3 will be a day dedicated to discussions and debates with leaders from both industries about various topics. Panels on fan engagement in virtual performance spaces, emerging business models, as well as “The Livestreamers Guide to Live Music”, where gamers, streamers and platform heads tell the live sector what’s in store, have already been confirmed.
Companies taking part include Driift, Moment House, MelodyVR, Maestro, Sansar, Live Nation, The Darkroom, LiveFrom Events and Locomotion. 
Some of them will showcase their products in pitch sessions, while a session dubbed “Sweet Streams: Best in Class” invites the leaders in the livestreaming space to share best practice and insight.
The PULSE brand isn’t tied to ILMC. The team expect PULSE to host conversations at other events, virtual summits and develop an independent media presence.
ILMC 33 Logo
 – ILMC 33 Logo
The first virtual ILMC will go down March 3-5 next year.

To realise these plans, ILMC brought in Mike Malak, senior agent at Paradigm, who’s most prominent clients include Billie Eilish, Jess Glynne, Finneas, Normani, Girl in Red, Denzel Curry, Alec Benjamin, Powfu and more.

Also on board with developing PULSE is Yvan Boudillet, an expert with 15-plus years of experience in digital entertainment. He’s the founder of TheLynk, a strategic advisory agency dedicated to connecting the dots between startups and creative industries with a focus on music and live.
Malak commented: “Live music and technology are increasingly converging as a partnership, and PULSE will focus on that relationship. Nothing will ever replace live shows, but the tech space is abundant with both opportunities and pitfalls, and PULSE gives us that platform to discuss as an industry; to remain open minded and informed about the future.”
Added Yvan Boudillet, “What’s exciting about PULSE is that – just like the fast-evolving technology that it’s obsessed with – it’s a fluid, transportable format. As ILMC is the live music industry’s most prestigious annual event, it made sense to launch PULSE there in March, but we’re
excited to see where it goes next.”