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Live Entertainment Brand Elrow Signs Exclusive Multi-Year Ticketing Deal With Eventbrite
Eventbrite and Barcelona-based live entertainment company elrow Family have signed a multi-year ticketing agreement, which sees Eventbrite handling the 100-plus events promoted by elrow each year, which attract more than 2.4 million attendees in total.
– Typical scene from an elrow event
The Spanish entertainment company has partnered with Eventbrite to sell tickets
It is an exclusive deal for all shows that are owned or ticketed by elrow.
Founded eight years ago, elrow has established itself and its circus-inspired event concepts that pair elaborate production, interactive performers, zany characters and otherworldly visual displays with electronic music. The first event to go on sale with Eventbrite is elrow’s 8th anniversary party at the brand’s spiritual home in Viladecans, Barcelona, July 15.
Vicenç Marti, president of elrow Family, commented: “With many additional projects around the world planned over the next years, the time to join up with a global partner like Eventbrite felt right. We share an international outlook and setup, an independent spirit, and they’re constantly pushing innovations such as integrations with Facebook and Instagram, which are crucial to connecting with our fans in new and engaging ways.”
Eventbrite’s head of music in the U.K. Paul Everett added: “elrow are without doubt one of the most impressive independent club and festival promoters. They are leaders in their field, constantly innovating and delivering exceptional events that combine a unique blend of party, music, arts and breathtaking visuals. As people look for greater and more fulfilling experiences, the Arnau family are redefining festival and party culture. Working with them has been at the top of our wish list for a long time.”
Elrow just announced its first open air event on North American soil for July 28, called ‘Rowlympics’ at the Brooklyn Mirage, and Pollstar asked elrow CEO Juan Arnau Jr. all about it.