LiveXLive Launches Hip-Hop Basketball Tournament

LiveXLive, Grey Space Group and Grade-A have teamed up to announce “The Crew League,” a celebrity basketball tournament for hip-hop stars and their entourages. 

The League will stage the 4-on-4 games Oct. 16-18 in Los Angeles, starting with a free-to-watch bracket tournament broadcast on LiveXLive. The Semi-Finals and Finals will be pay-per-view, and tickets are on sale now.

Teams will be competing for a $100,000 prize, of which half will go to a charity of the winner’s choice. Kid LAROI, Lil Mosey, Lil Durk, Polo G, DDG, G Herbo, Trippie Redd and Lil Keed have all confirmed their participation, and the event will be hosted by Justin Combs and 24kGoldn. 

“We can’t imagine a more entertaining combination of hip-hop music and smash mouth basketball. Get ready to see these talented artists and their entourages compete to be crowned champion of the first season of The Crew League,” said Peter Jideonwo, The Crew League Co-Founder & Deputy Commissioner.

Grade A – a production, management and merchandising company – represents the interests of The Juice WRLD estate, The Kid LAROi, Trippie Redd, Polo G. Grey Space Group is a “brand incubator” which is bringing many more brands into the event. 

“We want to showcase the music talent while also generating awareness and story lines about the “Crew” members. These “Crew” members help elevate the artists and their personal brands at all times (from the assistant, manager, best friend, lawyer, etc.). Our hope is to give music fans a closer look behind the scenes of their favorite artists and the competitive spirit of the teams that help elevate the artist in every aspect of their career,” added Elie Maroun, The Crew League Co-Founder & Commissioner.

In June LiveXLive partnered with Live Nation for Lift Every Voice: A Juneteenth Special. The company acquired Spring Awakening promoter React Presents in February.