Lyte Makes Ticketing Deal With Mint Talent Group

Under the deal, ticket buyers choose the market and tickets they are interested in and use their credit card to secure a reservation, which Lyte says can be changed or canceled at any time.  When tickets that match their reservation criteria become available, orders are fulfilled in partnership with venue ticketing platforms. Among other conveniences, the concept is that the tech allows agents and promoter partners gain insight to route tours intelligently, with lower risk. 

“Mint exists to put artists first and we recognize kindred spirits in Lyte, who has a team dedicated to giving us the tools we need to get our artists back to work safely and with winning economics,” Mint’s Patrick McAuliff says in a statement. “By capturing fan demand before we launch a tour, we can now have a true metric of demand at a specific moment to help book an artist in the right venue using scientific precision. This will only improve outcomes for everyone involved – buyer, seller, artist and fan.”