Features
Matt Shultz’s Happy Roo Day
Courtesy of Nathan Zucker / Bonnaroo – Cage The Elephant’s Matt Shultz
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Cage the Elephant’s Matt Shultz is curating Happy Roo Day, an elaborate pop-up space at one of seven new plazas at Bonnaroo where festgoers can get “Roocharged, Roolax and Rooflect” with “interactive art installations, outrageous parties, morning cartoons and more.” Pollstar caught up with Shultz to find out more about his art space.
Why?
“I guess they liked some of my weird, random thoughts. I think it’s a big incentive for them to focus more on the experience and on the concertgoer, which is very smart.”
“I guess they liked some of my weird, random thoughts. I think it’s a big incentive for them to focus more on the experience and on the concertgoer, which is very smart.”
The High Art Concept:
An installment featuring art on loan from Berlin’s Bode Museum, New York City’s Whitney Museum of American Art and the Guggenheim and surprise sets from undisclosed special guests.
An installment featuring art on loan from Berlin’s Bode Museum, New York City’s Whitney Museum of American Art and the Guggenheim and surprise sets from undisclosed special guests.
The Inside Scoop:
Shiny, warble-y reflective surfaces represent the human propensity for projection came from a casual conversation on festival culture Shultz had with friends on the Bonnaroo team.
Shiny, warble-y reflective surfaces represent the human propensity for projection came from a casual conversation on festival culture Shultz had with friends on the Bonnaroo team.
The Vibe:
“A mix between New Year’s Eve and a birthday party,” with heavy undercurrents reflecting the weight of life in the modern world.
“A mix between New Year’s Eve and a birthday party,” with heavy undercurrents reflecting the weight of life in the modern world.
On Breaking Down Class Barriers:
“There’s this huge false sense of responsibility to stand on this podium and to separate yourself and be part of this elite [class] … I’m really excited to at least make a dent in breaking down that barrier and that illusion.
“There’s this huge false sense of responsibility to stand on this podium and to separate yourself and be part of this elite [class] … I’m really excited to at least make a dent in breaking down that barrier and that illusion.
Again, why?
“We just felt there’s enough 50-foot fire-breathing dinosaurs out there and we wanted to create an experience where there’s a lot of heavy undertones, but the general surface is very light –has It’s really a party.”
“We just felt there’s enough 50-foot fire-breathing dinosaurs out there and we wanted to create an experience where there’s a lot of heavy undertones, but the general surface is very light –has It’s really a party.”