Niall Horan & Kylie Minogue Sell 150,000-Plus Tickets For Streamed Shows

Niall Horan.
Courtesy of Driift – Niall Horan.
Standing in the Royal Albert Hall’s stunning auditorium.

Niall Horan and Kylie Minogue together sold more than 150,000 tickets for shows streamed to a worldwide audience, Nov. 7. While Horan’s Royal Albert Hall concert was livestreamed, Kylie Minogue had recorded a glitter and laser light-infused performance in a studio branded Infinite Disco.

Both shows were produced by Driift, Kylie Minogue’s in co-operation with BMG Rights Management UK. Horan sold more than 125,000 tickets through Ticketmaster’s Universe, while Minogue’s Infinite Disco sold almost 30,000 through DICE.
Both one-off events were streamed across four separate time zones. Both shows were £16 in the UK, $20 in the U.S., Asia and South America, AUD28.50 in Australia, and €17.50 in Europe. 
Averaging at roughly $20 in each market, the two shows grossed over $3 million.
The money raised through Horan’s livestream went to his crew and the #WeNeedCrew relief fund, which, as the name suggests, supports one of the most essential sectors of the music industry.
According to a notice from Driift, his Royal Albert Hall performance was watched by ticket buyers from 151 countries, including the UK, Europe, Australia, and North America, as well as Kiribati, Sudan, Greenland and the Pitcairn Islands. 
Driift was founded by ATC Management director Ric Salmon and ATC Management co-founder Brian Message earlier this year in an attempt to keep live going in times of government-imposed bans on human gatherings. 
Since then, the company sold more than 250,000 tickets across less than 10 shows, which included a Nick Cave solo performance at London’s Alexandra Palace, and a Laura Marling gig at London’s Union Chapel.
The shows and concerts were collaborative projects realized in partnership with companies including CAA, WMG, BMG, DICE, Universe/Ticketmaster, YouTube, Pulse Films, Untold Studios, Modest, Tap Management “as well as numerous other management companies,” according to a Driift statement.

Speaking about the most recent productions, CEO Ric Salmon commented: “This has been a phenomenal weekend for Driift. To sell more than 150,000 tickets for one night is not only an amazing achievement for Niall and Kylie and testament to their talents, it’s also a tribute to the incredibly hard working and talented team at Driift, along with the calibre of our partners. 
Ric Salmon
 – Ric Salmon
Director at ATC Management & co-founder and CEO of Driift

“Working together, it’s enabled us to produce two unique and genuinely global events that have resonated with online audiences in all corners of the world.

“With the right collaborations, technology and imagination, there’s simply no limit to where this format can go in the future. Livestreaming has truly come of age.”
Last week, Driift announced the opening of operations in Australia and New Zealand, overseen by Perth-based promoter Paul “Sloanie” Sloan, founder of Supersonic Enterprises/Billions Australia.
Beggars Group are founding investors and shareholders in the business, alongside ATC Management.