Features
Nvisible: UK Industry Legend Harvey Goldsmith Launches Specialist Events Agency
– The nvisible team
From left: Grant Campbell, Jim Baggott, Harvey Goldsmith, Mark Bustard, Luke Carr and Tim Spears.
British music industry legend Harvey Goldsmith has assembled a team of experienced event professionals to launch a new agency, dubbed nvisible, specialising in music, sports and entertainment.
The new team includes Mark Bustard as managing director, who moves from his role as head of fan engagement at CSM Sport & Entertainment.
Joining Goldsmith and Bustard are Grant Campbell as creative director; Jim Baggott as production director, Luke Carr as project director and Tim Spears as technical director.
By its own admission, the nvisible Agency will be a “specialist ‘agency for agencies’, offering creative, design, production and project management services to agencies involved in live events and experiential marketing.”
The nvisible Agency is headquartered at Great Titchfield Street in London’s West End.
“The growth of the experience economy in recent years means that live events have never been more pertinent for brands and rights holders,” said Goldsmith.
He added, “Collectively and individually, this team has worked on myriad world-class and iconic live experiences that have touched millions around the world and I’ve brought them together to create a ‘best in class’ service for agencies wanting to achieve success through live events.
“It feels like the perfect time for nvisible; I am confident we’ll be the unseen partner behind some of the most successful events in 2019 and beyond.”
About the team:
Harvey Goldsmith CBE, chairman of the new agency, is an iconic producer and promoter of live and charity events, as well as television broadcasts. He has produced, managed and promoted shows with many of the world’s major artists, taking responsibility for the world’s two largest music events ever: Live Aid and Live 8.
His most recent successes include the successful partnership with Andrea Bocelli, which was established in 2009, and has led to multiple sold-out shows in the UK.
In June 2012, Goldsmith produced The Jubilee Family Festival in association with Sainsbury’s, hosted in Hyde Park over two days as part of Her Majesty The Queen’s Diamond Jubilee celebrations.
A year later, he produced “Sound of Change Live”, a charity event founded by Gucci, at Twickenham Stadium. He is also the founder of OnBlackheath Festival.
In 2016/2017, Goldsmith co-produced Hans Zimmer’s “Revealed” and “Live” world tours, with over 100 shows in 38 countries. Goldsmith is chairman of British Music Experience, the UK’s only museum of contemporary music.
Mark Bustard specializes in large-scale public events. His portfolio includes five years as the show producer for London’s New Year’s Eve fireworks, creative producer for U2 as well as project director for major sporting events including F1 Live in London, the Olympic Heroes Parade in Manchester, New York Super Bowl for Verizon and the Rugby World Cup 2015 central London fan zone.
Grant Campbell specialises in unique live experiences for sport and entertainment. His projects have included activations for the NFL, Premier League, Rugby World Cup, F1 Live in London and the New York Super Bowl for Verizon. He has also devised a number of music and immersive theatre activations for a host of brands from Bacardi to Vodafone and Smirnoff, as well as having led numerous teams of creative specialists.
Jim Baggott has been responsible for developing, producing and delivering a wide range of entertainment projects worldwide, including Hans Zimmer “Live” tours 2016/2017, the 2010 FIFA World Cup kick-off concert in South Africa, the Ahmet Ertegun tribute concert with Led Zeppelin, alongside being a production consultant for the Ultra Music Festivals worldwide.
Luke Carr has worked as a producer, production manager and event manager for artists, broadcasters, promoters and brands on a range of events, including concerts, tours, broadcast events and brand activations. Clients include AEG, Diageo, Nissan, MTV, Louis Vuitton, Moet and the Greater London Authority. He has overseen accreditation for ISO9001 quality management systems within multiple organisations.
Time Spears designs, develops and installs complex event infrastructures and consults on crowd management at mass gatherings for promoters and local authorities on an international level. He has worked with the world’s biggest promoters, artists, brands and agencies as a production manager, stage manager and site manager. Projects include: Oasis in the Park; Beyond the Valley Festival in Australia; Reading Festivals (since 1996) and London 2012.
More recently, Spears has worked with London Stadium to ensure the smooth reception of touring acts including: ACDC; Depeche Mode; Guns N’ Roses, as well as welcoming international athletics to the stadium.