Outback Hires Industry Veteran Bonnie Sugarman As Community Outreach Coordinator

 

In the new role, Sugarman, who spent 35 years at APA, will be responsible for managing and coordinating the numerous charitable events/donations in which Outback Presents regularly participates, bringing attention to the company for possible opportunities, as well as handling incoming proposals and requests.

 

“We are very lucky to have Bonnie join our team,” says Outback Presents President Mike Smardak. “Her integrity and leadership will help us expand our initiatives in the community. I could not imagine a better choice than Bonnie.”

 

“I have long been a great admirer of Mike Smardak, not only for his success and reputation as a promoter, but for his kindness and generosity in supporting countless charities and worthy causes,” adds Sugarman. “I am truly appreciative of the opportunity to join Outback Presents and will strive to use my skills and experience to be an asset to the organization.”

 

Sugarman began her entertainment career in Chicago, working part time for ICM and was eventually transferred to Los Angeles where she became an agent for fairs, festivals and corporate events. 

After joining APA in 1983 as head of fairs and festivals, Sugarman worked with various artists including Johnny and June Cash, Red Skelton, Tony Bennett, the Gatlin Brothers, Dottie West, Rosemary Clooney, Kenny Rogers, Tennessee Ernie Ford, Bob Hope, and Dolly Parton. 

She became senior VP at APA and called the agency home for 35 years before departing in December of last year. 

Over her career she’s been named NATD agent of the year (1995-96), the NATD Hubert Long Award (2005) and was inducted into the IEBA Hall of Fame in 2018. 

On Nov. 19, Sugarman will be honored at the 9th Annual NATD Honors Gala where she will receive the Colonel Tom Parker Award. The event will be held at the Hermitage Hotel in Nashville. 

 

Reach Sugarman via email at [email protected] or by phone at (615) 242-3323.