Sónar Festival Spain Enters Into Exclusive Ticketing Agreement With DICE

Amelie Lens.
Liam Simmons – Amelie Lens.
Taking a selfie with her audience at Sónar 2019.

Sónar Festival in Barcelona, Spain, has chosen ticketing and event discovery platform DICE as its exclusive ticketing partner in an undisclosed multi-year deal.

The first edition of Sónar, for which DICE will handle ticketing, will be the 2022 edition, June 16-18, for which more than 50 artists have been confirmed, including The Chemical Brothers, The Blaze, Eric Prydz, Arca, Nathy Peluso, Oneohtrix Point Never, The Blessed Madonna, Richie Hawtin, AJ Tracey, Channel Tres, Serpentwithfeet, Herrensauna XXL, Joy Orbison, Helena Hauff, Kiddy Smile, Folamour, Tiga, Hudson Mohawke, and Princess Nokia.
“Beyond ticketing, selected shows from the 2022 edition of the Festival will be available to live stream via DICE,” the partnerships announcement states.
DICE has so far hosted over 6,000 livestreams on its platform, with the likes of Lewis Capaldi, Laura Marling, Nick Cave and Bicep, in addition to festivals including Iceland Airwaves and The Nations’ Room Service. 
Skepta during his 2019 Sónar performance.
Ariel Martini – Skepta during his 2019 Sónar performance.

By its own admission, the company has sold tickets in 178 countries.

Ventura Barba, CEO of Sónar, commented, “Exploring the possibilities of technology to foster musical creativity has been part of Sónar’s DNA for the last 27 years. In this respect DICE’s focus on innovation and independence to improve the ticketing experience for music lovers  makes them a natural partner for us.”
Andrew Foggin, global head of music at DICE, added, “We’re long time fans of Sónar at DICE. The brand has cultivated a global reputation for its music, tech and arts programming, offering fans a truly unique cultural experience. We’re very happy to help bring Sónar to more fans around the world.”