Ticketmaster Partners With Venue Operator & Promoter Zed Entertainment In Italy

Gran Teatro Geox – Gran Teatro Geox
One of Zed’s venues that will be serviced by Ticketmaster going forward

Ticketmaster, which opened its Italian office in the city of Milan last November, announced a partnership with Zed Entertainment Italy, one of the largest venue operators and promoters in Italy.

Zed’s roster of venues includes Gran Teatro Geox Padova, Gran Teatro Morato Brescia, Kioene Arena Padova, Zoppas Arena Conegliano, Palageorge Montichiari, Stadio Euganeo Padova, Arena Spettacoli Padova Fiere, Arena di Mantova (ex Palabam) and Teatro Mantova (ex Gran Teatro Palabam).

The company also promotes Festival Estivo in Padova, the city’s summer festival. Ticketmaster Italy will provide complete ticketing services and solutions for all of Zed’s venues across the country.

Zed was founded 20 years ago in Padova, the northeast of Italy. The venues operated by Zed cover the country’s northeast, but also draw in fans from other Italian regions and abroad. In total, more than 600,000 fans attend over 200 events annually – from theatre to live concerts and sports.

Daniel Bei, who joined Ticketmaster Italy as managing director in June, said: “Having opened our doors just last year, this is a significant win for Ticketmaster Italy as our first major venue deal.” 

Bei continued: “Our mission is to support the local live music industry with our world class service, to help venues connect with fans wherever they may be. We share Zed´s passion for live entertainment, and look forward to collaborating closely to grow our business together.”

Valeria Arzenton, Zed’s co-founder, said: “We are constantly investing in ideas, innovation and quality in our venues to ensure every single attendee has a unique and enjoyable experience. Through this partnership with Ticketmaster we will be able to upgrade our ticketing service, and make the live experience much more fulfilling for fans.”