Tyler Goldberg & John Scholz Launch JET Management After Exiting C3 Management (Exclusive)

John Scholz and Tyler Goldberg have departed C3 Management to launch their own independent company called JET Management, bringing along a nine-artist roster featuring Justice, Madeon and Girl Talk. 

“I worked for Charles Attal and Charlie Walker for the better part of the last decade. And for me they’re family and they’ve been the greatest mentors anyone could ask for. Seeing all of the shifting within the music industry, John and I just decided, what better time than now? What do we really have to lose?” Goldberg says. 

“Knowing that the Charlies started C3 from nothing and built this phenomenally successful company, it really inspired us to do the same. And look, we knew it was going to be a risk. But in order to achieve the things you want in life, you’ve got to take some risks.”

Scholz adds, “When toying with the idea of building a new company from the ground up and seemingly the challenge being that it’s a hard time to start a new company, on the other side of that is the reward of having the opportunity to build a brand new company alongside an industry that needs rebuilding.” 

They are joined at the Los Angeles-based company (which stands for “John and Tyler” in French aka John Et Tyler) by artist manager James Hadid and day to day manager Julie Nguyen, who both formerly worked at C3 Management and who Goldberg praises for “really stepping up during this time and making the transition to an independent company a lot easier.”

JET’s roster also includes Suki Waterhouse, Sam Gellaitry, Shiba San, Thomas Jack, Eden Prince and Hello Forever. 

Scholz and Goldberg first started working together in 2015 when Goldberg departed C3 Presents where he had been working as a talent buyer to join Career Artist Management, which Scholz had been working at since 2010.

“It’s kind of kind of funny, looking back now … when Tyler got the call to come work at CAM we got phone calls from mutual friends of ours telling us that we were really going to like each other and get along super well. And, you know, we quickly found out that we did really enjoy working together and we got along great,” Scholz says. 

He adds, “We basically started working on as many projects as we could work on together at CAM. I pulled him into a bunch of projects that I was working on, like the Outkast reunion tour or the forming of Big Grams, which was the Big Boi and Phantogram project that we were both really involved in. We found a yin and a yang [balance] because we had such different backgrounds and a much different network of relationships and kind of expertise. We found that between the two of us, we were able to get a lot of stuff done for our artists over there. Eventually we started getting opportunities to sign clients and we signed Girl Talk together. Probably 18 months into when Tyler started at CAM we would joke about when we were going to leave and start our own thing.”

Eventually the duo got the opportunity for a new venture when they were hired by C3 Management in 2017 to open C3’s new Los Angeles office, thanks in part to Goldberg’s previous relationship with the Charlies. Now their partnership continues with JET.

Over the years their working relationship has continued to evolve as they’ve leveraged their different approaches to support their clients. 

“Our relationship was obviously tested a bunch over time, but it continuously stood up, which was a nod to our dynamic and our clients really enjoyed having both of us approach things from different standpoints and having a two-headed dragon, so to speak,” Scholz says. “We’ve used our differences as a strength in a sense where we created this culture between us, where we’re kind of constantly butting heads and trying to find the best answer. But because that’s celebrated, we’re able to challenge each other and get to get to the right answer. So it’s been fun playing tug-of-war over the years.”

Asked about JET’s business philosophy, Scholz says, “We like to align ourselves with not only just musicians we love but artists who have really strong visions and instincts that we really believe in. We found we’ve been able to really produce great results for our clients by helping them execute their vision and really pushing them to deliver their best work and stress testing their ideas. Fans really connect with what’s real and raw and so aligning ourselves with artists who are authentic to themselves is simply a recipe for success for us.” 

Goldberg adds, “When an artist is so firmly rooted in his specific creative vision and refuses to sacrifice aspects of that vision it challenges us to do our best work for them too, which we love. We’re fortunately inspired by our artists quite frequently. Not only the music they’re making – which obviously I’m a bit biased, but it is incredible – but the other aspect of their business … the creative … [and] the live side of things. It’s really beautiful when everything comes together like that.” 

The launch of JET Management follows a trend of deconsolidation within the industry as executives depart major companies to strike out on their own including the formation of TBA, MINT Talent Group, and Terrapin Station Entertainment.  

“I think for the industry it will inevitably be a healthy thing in the long run. Ultimately it will force everybody else to be on top of their game and continue delivering at a high level for their clients,” Scholz says.

While a significant portion of their roster’s business is touring and with most in-person shows still on pause during COVID, Goldberg says they’re “very fortunate that we work with some really, really incredible artists who are making a ton of music right now and have other revenue streams. It’s allowed us to refocus a bit on the music creation process. Justice is working on a new album, which is incredibly exciting and from what we’ve heard it’s really remarkable.” 

Scholz adds, “We were brought on right before [the 2018 remix album] Woman Worldwide. Our first campaign with the band we were able to really get some steam going which ended in winning the Grammy for Best Electronic album. 

“It’s really exciting for us to get the opportunity to build on that momentum and that early success we had in our partnership with them. Those guys have been around for 13 years [and have] been recognized for their contributions in electronic music and even how they’ve influenced [artists] outside of electronic music. There’s a lot more work to do with them and new heights to reach.”  

When talking about what’s next for Madeon, Scholz pointed to lessons learned from one of his mentors, the beloved Jordan Feldstein, who founded Career Artist Management and unexpectedly died in 2018. 

“Jordan Feldstein, who I spent a lot of my formative years learning how to be a manager under his guidance, watching what happened with Maroon 5 , he really taught me the importance of and the necessity of artists to evolve their careers. If you look at Maroon 5, they were a rock band that turned into a pop band. And obviously a lot of that success is from “The Voice “and that exposure that they had. But really, it was a testament to evolving with your fanbase and bringing new people along the way.

“And I think Madeon is doing just that. If you look at [his 2015 album] Adventure it was driven melodically by featured vocalists and then [2019]’s Good Faith he wrote, produced and sang every song on his own and it was very much an artistic statement, putting his flag in the sand as an embodied artist. … He’s now evolving again with this next body of work to create genre bending, timeless classic hits and music that can be celebrated for decades. So we’re just incredibly proud of his foresight in trying to carve out his own lane from the electronic space into a globally celebrated act.”  

Madeon’s recent work includes co-producing Lady Gaga’s latest single, ‘911,’ which she performed at the VMAs. “He continues to amaze us with his talent and the new explorations he’s doing on the production side. And I really think he’s about to leap into a new stratosphere as far as artistry,” Goldberg says. 

As for Girl Talk, the legendary mash-up producer has been working on new hip hop music. 

“He actually produced Smoke DZA’s latest single, which features Wiz Khalifa and Curren$y, which is really exciting,” Goldberg says. “He actually had a sold out tour that was set for April and May and was actually his first headline tour in over a decade. And I think all but one show had sold out. He sold out Stage AE in Pittsburgh, his hometown, in less than 24 hours, which was incredibly exciting. We’ve rescheduled it for next spring. Whether or not that happens, it remains to be seen. But it just gave us so much optimism about the demand for Girl Talk live, which is really gratifying.”  

Suki Waterhouse, who is best known as an actress and model, is working on her debut album with Brad Cook, who has worked on the production side with Bon Iver, War On Drugs, Whitney, and Waxahatchee. And Scottish producer Sam Gellaitry just signed a deal with Parlophone Records and is set to release his EP. in Q1 next year. Goldberg notes that “he sends us records almost daily and they’re ridiculous. It’s amazing.” 

He adds, “We’re very fortunate that our clients really turned the negatives of the pandemic into positives and are really trying to create so much content so that when they can tour again, we have a lot of really exciting things going on.”