WME Signs Social Media Star LadBaby For Worldwide Representation

LadBaby have partnered with talent agency WME to represent them worldwide across all areas of their business, in conjunction with Joe Sugg and Caspar Lee’s WME-backed joint venture management company Margravine Management. 

LadBaby, that’s Mark and Roxanne Hoyle, became online stars by documenting their family journey across social media. To date the family have four million followers on Facebook. In total, they have an audience of nearly 6 million worldwide.

In 2018 LadBaby beat Ariana Grande and Ava Max to the UK’s Christmas Number 1 spot with their parody of the Starship hit, ‘We Built This City’. ‘We Built This City on Sausage Rolls’ was released in aid of foodbank charity The Trussell Trust. LadBaby were also recently included on the prestigious Sunday Times Influencer list.

Together, LadBaby, WME and Margravine will work to build out the family’s platform across licensing, merchandise, literary and live, as well as their original content programming.

Margravine Management was founded by Sugg and Lee in 2018. Both boast huge social media followings themselves, with 8.5 million and 7.5 million YouTube subscribers, respectively.